What happens to a community review site when members of the community use it as a weapon against people they don't approve of? Sites like Yelp and Citysearch are finding out, as users target businesses that supported California's Proposition 8 (the state's recently-enacted gay marriage ban). The results so far are not pretty. They illustrate some of the weaknesses of online reviews, and the complexities of managing a community site.
It's a learning opportunity for any company that relies on online reviews or runs a website that allows user comments. I wrote about it over on the Rubicon site (link).
Proposition 8 and community review sites: Everyone loses
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Proposition 8 and community review sites: Everyone loses - We've built this blog Red Gadget News a few years ago, in my busy time now I still try to keep updating the information on this blog for you seekers of information about the latest gadget technology, now we're discussing first about us Proposition 8 and community review sites: Everyone loses has gathered a lot of information to make this article so that the news that you give complete, please see:
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